Bloomberg reported that Apple has a team working on monetizing App Store search, ala Google ads. The idea is that developers could pay Apple for better placement in user searches. From the story:
Among the ideas being pursued, Apple is considering paid search, a Google-like model in which companies would pay to have their app shown at the top of search results based on what a customer is seeking. For instance, a game developer could pay to have its program shown when somebody looks for “football game,” “word puzzle” or “blackjack.”
Paid search, which Google turned into a multibillion-dollar business, would give Apple a new way to make money from the App Store. The growing marketing budgets of app developers such as “Clash of Clans” maker Supercell Oy have proven to be lucrative sources of revenue for Internet companies, including Facebook Inc. and Twitter Inc.
John Gruber has it right:
This sounds like a terrible idea. The one and only thing Apple should do with App Store search is make it more accurate. They don’t need to squeeze any more money from it. More accurate, reliable App Store search would help users and help good developers. It’s downright embarrassing that App Store search is still so bad. Google web search is better for searching Apple’s App Store than the App Store’s built-in search. That’s the problem Apple needs to address.